In partnership with McElhanney Consulting Services Ltd., the Legacy Group has been contracted by the Alberta Government to provide a review of the current state of comfort camping opportunities within the Alberta Parks system. This work will also determine where there are opportunities to add comfort camping facilities to additional parks in order to increase the overall visitation to these world-class park locations.
Winter/Spring 2017 –
This project is complex and demands expertise in a diversity of disciplines. As no single firm is fully equipped with the full range of skills and hands-on comfort camping planning, design, construction, and operations experience necessary to deliver this project, McElhanney Consulting Services and Legacy Tourism Group have partnered to provide the right mix of expertise. Our partnership is not a new one. Members of our team know each other well and have worked successfully together on a range of projects for Alberta Parks (Writing-on-Stone Ecotourism Assessment) and Alberta Tourism (Central Alberta Destination Management Plan, Live the Athabasca, Lethbridge Destination Management Plan).
With evolving recreation and tourism activities and interest in overnight opportunities that have the conveniences of home and the potential of romance, the appeal of interconnected systems of strategically located and purposefully designed comfort camping opportunities has been growing and is likely to continue to grow into the future. However, from our first hand experience, we know that it is critical that any “comfort camping” must exceed the expectations of your clients. The recommendations we make for the development of comfort camping experiences and infrastructure to work will enable Alberta Parks and private developers to do the same. The benefits of a well designed, well built, and well managed network of comfort camping opportunities are many. Recognizing the benefits and the ability for comfort camping to contribute to commitments made in the Plan for Parks and Alberta Tourism Strategy, Alberta Tourism wishes to identify specific land-based comfort camping development opportunities that further Alberta Parks’ position as a significant tourism driver. The focus is both on opportunities that can be pursued by government exclusively and by private sector developers in the short term. For those opportunities that are short-term in nature, business cases will be prepared while those opportunities that are longer-term in nature will be identified in more general terms. An action-oriented investment attraction strategy is also needed to enable Alberta Tourism and Alberta Parks to position the opportunities with potential investors.